Ka-Pow! Thwack! Disney Buys Marvel For $4 BILLION! Oof!
The mind boggles!
This from Newsweek: “It’s no surprise in this economy that the few companies with ready cash are acquiring new properties at recession-special prices. Disney, for one, has decided to expand its base by purchasing Marvel Entertainment. The company that has long painted itself as American as apple pie is now the home of Captain America—as well as Spider-Man, the X-Men, and the entire stable of Marvel characters… (more here)
Says the LA Times: “The estimated $4-billion deal would give Disney access to a library of more than 5,000 characters and help it strengthen its appeal to the young male audience. Ike Perlmutter, Marvel’s CEO, will work directly with Disney to build and integrate Marvel’s properties.” Story here.
